New European research confirms that radio remains the most trusted medium in Ireland

New research has confirmed that radio remains the most trusted medium in Ireland, having come out top for the 12th year in a row in the annual Eurobarometer survey from the European Commission.

The survey found that radio was trusted by 80% of the Irish population, compared to 66% for TV and 52% for press.  Citizens in 26 out of 37 European countries trust radio the most, with trust in radio in Ireland ranking 4th highest among the 37 countries.

By contrast, the internet and social media are trusted the least, with only 17% of Irish adults trusting social media and only 26% trusting the internet.

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“At a time when trust in media has never been more challenged, it is fantastic to see Irish people trust radio so much. Radio is a platform which can be relied on to provide authentic and accurate information and it is a fantastic and safe environment for brands”

Ciarán Cunningham
CEO Radiocentre Ireland


Irish pop trust in radio


Irish pop trust social media


Irish pop trust the internet

Download full report here

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