Radiocentre Ireland, is a body established by RTE and Independent Broadcasters of Ireland to promote audio as a marketing medium. All of Ireland's radio operators have come together to promote the unbeatable reach and unique relationship enjoyed by Irish radio and its millions of listeners.
Drive industry revenue by promoting the benefits of audio to advertisers and agencies through a combination of marketing activity (events, advertising, PR), research, and training
Measure the value of audio by understanding the positive short and long term impact that audio has on consumer behaviour.
Through awards and workshops, promote the power of audio as a creative medium, helping agencies and advertisers realise the potential that audio offers as a powerful communications channel.
Many research studies also show that audio is a hugely trusted medium. These unique strengths mean audio is a powerful medium for companies to advertise their product and services. Many international research studies show that when brands use radio, it delivers results – both in short term and long-term sales. And we want to invest in research that shows the power of audio in Ireland in delivering positive results for advertisers.