Launched this week, Adserve is the new JNLR Audience Analyser and Planner which provides radio stations, sales groups and agencies with greater insight and analysis of JNLR data. for their key audience and demographic data. It is a cloud based system and it will allow all users access to the data on any device 24 hours a day, seven days a week.
The Adserve systems divides into 2 modules, an Audience Analyzer module and an Agency Planner module. The Audience Planner module allows users to interrogate all aspects of the JNLR data, allowing users to build their own bespoke reports as well as accessing standard reports. The Agency Planner module provides agencies with the ability to plan advertising campaigns, providing reach and frequency data for all combination of stations and a wide range of audiences.
Scott Williams, Chairperson of the JNLR Management Committee said "We needed a system that reflected the growth, innovation and dynamism of the Irish Radio Market. Our partnership with Adserve has resulted in two new products that both give greater insight regarding listenership trends and a custom planning tool for this important media sector."