Digital audio revenue for Irish radio broadcasters increased by 11.5% in 2025, helping drive overall sector revenue growth of 1% to €165.6 million, underlining the continued strength, resilience and evolution of audio as a trusted advertising medium.
Total revenue for Irish radio operators reached €165.6 million in 2025, up 0.9% year-on-year. This was driven by strong growth in branded content and digital audio, reflecting advertisers’ increasing use of audio across platforms and formats.
Spot advertising revenue (radio commercials) totalled €126.4 million, representing a marginal decline of 0.6%. Branded content revenue — including sponsorships, partnerships and content solutions — rose by 4.5% to €31.0 million, highlighting growing demand for integrated and creative audio solutions.
Digital audio revenue grew by a robust 11.5% to €8.2 million, demonstrating continued momentum in online listening and multi-platform audio consumption. This figure reflects digital audio revenue generated by Irish radio operators and does not include revenue from global audio platforms.
Revenue from media agencies increased by 1.7% to €116.6 million, while direct advertiser revenue came in at €49.0 million, down slightly by 1.0%.
The largest product categories for Irish radio advertising in 2025 were retail, household services, Government and finance, with the strongest year-on-year growth coming from food and pharmaceuticals.
Ciarán Cunningham, CEO of Radiocentre Ireland, said:
“It is great to see continued growth in radio revenue, with advertisers large and small recognising radio’s power and leveraging its incredible strengths — highly cost-effective reach, unmatched scale, trust-building capacity and creative effectiveness.
Radio content continues to attract very strong audiences, with people tuning in whenever and wherever they choose, across smart speakers, mobile phones, in the car and on FM at home.
At a time when brand safety and consumer trust are under increasing pressure across parts of he digital ecosystem, radio stands out as a regulated, accountable and trusted medium. This matters more than ever for both audiences and advertisers. Irish radio provides a safe, high-quality environment where brands can connect with people with confidence — reinforcing the unique value of trusted media in today’s fast-moving and often unregulated digital landscape.”
Radiocentre Ireland said the results reflect radio’s ability to evolve while maintaining its core strengths — combining scale, creativity, trust and effectiveness across both broadcast and digital audio — positioning Irish radio strongly for continued growth in 2026 and beyond.
Revenue by quarter, broken down by spot,branded content and digital audio revenue is listed below.
