The report also shows that Irish radio enjoys far higher daily audience levels compared to global social platforms such as Facebook and Instagram.
The JNLR report, covering the period July 2021 to June 2022 released today shows that radio enjoys huge audience numbers with 91.2% of Irish adults and 87.1% of 15-34 year olds listening to radio every week.
The daily listenership levels are also hugely impressive with 79% of adults and 69% of 15-34 year olds listening to radio each weekday. These listenership levels are all the more impressive when compared to daily user levels for the main tech platforms as reported by the Ipso Social Media Tracker. It shows that Facebook only has 34% of adults using its platform daily, Instagram, 30% of adult users daily and Tik Tok with 12% using the platform each day.
Listening to live radio via FM/AM is still by far, the most popular form of listening. accounting for 90% of all adult listening, 4% of listening is through a smart speaker and 3% through a mobile device. For younger cohorts, the pattern is a little different with 81% of 15-34 year old listenership via FM/AM while a mobile device and a smart speaker account for 9% and 5% of their listening.
of adults to radio listen every week
of 15-34 year olds listen every week
of adults listen to radio every weekday