Peter Field, renowned for his work on advertising effectiveness will present the latest findings on how advertising works. The presentation will look at best practice in brand building and it will be the first time that some new data has been updated and published. This event will also feature new research by reseach company Differentology, commissioned by Radiocentre Ireland, which takes a look at how the Irish audio market is changing and reveals insights on the role played by different audio services in Irish people’s lives today. Register to attend below:
