Radiocentre Ireland’s first webinar of 2026 welcomes Aifric Lennon, Managing Director at Father, to share fresh insight into the powerful role music plays in driving advertising effectiveness.

Aifric will explore how music influences emotion, memory and brand connection—and why it remains one of the most underleveraged creative assets in modern campaigns. Drawing on recent work, including contributions to the IPA’s effectiveness thinking, she will highlight compelling evidence that smarter musical choices can strengthen brand distinctiveness, enhance engagement, and deliver meaningful improvements in marketing outcomes.

For anyone involved in creative development, brand strategy or media planning, this is an opportunity to hear from one of the leading voices at the intersection of sound and effectiveness

Click the button below to register for this webinar.