System1 and Radiocentre UK to present new groundbreaking research on the role of emotion in audio advertising effectiveness

The latest Radiocentre Ireland webinar takes place this Thursday at 12pm and will feature creative effectiveness research company System1 and Radiocentre UK presenting new groundbreaking research looking into the role of emotion in audio advertising effectiveness. The research features consumer reactions to audio ads measured by System1’s new Test Your Ad Audio tool and radio advertising effectiveness data collected by Radiocentre UK over the past 10 years. In total, the analysis is based on 131 radio ads featuring effectiveness and emotional data collected from over 50,000 respondents.

You will hear from Andrew Tindall, Global Creative & Media Partnerships Director, System1 and Donna Burns, Head of Insight, Radiocentre UK. This unique research presents new insights on the effectiveness of audio advertising and it is a webinar not to be missed. You can register for the event below.

Register here

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