The latest JNLR/Ipsos report shows that the daily radio audience is at almost 3.4 million listeners, growing by 110,000 listeners

The JNLR/Ipsos report, covering the period April ‘23 to March ‘24 shows that Radio enjoys huge listenership with 91% of Irish adults and 87% of 15–34-year-olds listening to radio every week.

The daily listenership levels are also hugely impressive with the daily weekday audience now at almost 3.4 million, growing by 110,000 listeners compared to the previous survey covering the same period (Apr ‘22-Mar ‘23). Listenership for 15–34-year-olds also increased with 70% of this age group listening every weekday, an uplift of 32,000 listeners. Gen Z’s (15 to 29 year olds) also love their radio with 66% of them listening to radio every weekday.  Listening levels to local and regional radio continues to be very strong with almost 2.2 million adults listen to their local or regional station every single weekday.

The ability to access content easily and the quality and popularity of Irish radio means that this latest JNLR shows that the average adult is listening to radio content for over 4 hours each day. And the latest Irish Audio Report, released by Ipsos, which looks at total audio listening, shows that live radio dominates with a 74% share of total listening. Music streaming has a 12% share of listening while YouTube Music and Podcasts have a 7% and 3% share respectively.

6% of all radio listening is now through a smart speaker while listening via a mobile device is at 3%. For the younger 15 to 34 age cohort. there has been an increase in listening through connected devices with 8% of their listening through a smart speaker and 9% through a mobile device.

The infographic below highlights some key data from the latest JNLR and to get a full analysis of the JNLR including individual station listening levels and market share data, please click on the link at the bottom of the page.

Download full JNLR analysis here.

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