We celebrate The 13th of February World Radio Day by providing data that proves radio's remarkable ability to connect, move, and engage.

The research quantifies radio's effectiveness in today's fragmented media landscape across three key dimensions:

CONNECTION Radio reaches 9 in 10 people weekly and commands the highest trust of any medium.  

EMOTION Radio creates emotional connections that drive brand impact. 70% of listeners tune in to lift their spirits, and radio ads generate 12% higher emotional response than TV.

ATTENTION Radio breaks through in any listening context. It delivers 78% brand recall when actively listened to and still achieves 30% recall during distracted moments. The findings show why radio remains a strategic choice: reliable reach at scale, measurable impact, and trust that drives results.

Click the button below to download a short presentation containing key insights that quantify radio's effectiveness .

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