Irish consumers are set to spend over €100 billion in 2022 even with the pollical situation globally. Irish people saved more during the pandemic compared to all other European countries so Radiocentre Ireland commissioned Amarach research to look at future spending patterns of Irish people as restrictions eased. The research shows that people are going to spend on fun, eating out, holidaying at home and abroad and on family occasions, essentially, activities they have missed out on over the past two years.
47% of respondents said that they will spend more on eating out, while 43% said they will be spending more money on holidaying abroad. Other areas that will see a significant spending surge are concerts, fashion and special family occasions.
But there will be some losers too – as people are out more, take away demand will fall back as well as spending on in-home items such as household furniture, computer and tech and streaming TV services.
Radio is best placed to help advertiser’s influence people’s purchases The research showed that that the working-from-home phenomenon is set to continue, which boosts daytime radio listening, with almost half of remote workers saying they use radio as a source of companionship.
The research echoes the patterns seen in the massive Joint National Listenership Research (JNLR) surveys, which have pointed to a sustained swelling in radio audiences from morning until mid-afternoon for both news programmes and shows with lighter content.
Irish People are spending on fun in 2022 - eating out, holidaying at home and abroad and on family occasions.
As people are out more, demand will fall back on in-home items such as household furniture, computer and tech and streaming TV services
Radio is best placed to help advertiser’s influence people’s purchases as the working-from-home phenomenon is set to continue, boosting radio listening
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