JNLR IPSO listenership latest audience figures show that the total radio audience grew by a further 48,000 listeners

The latest JNLR audience figures released today show that total radio audience grew by a further 48,000 listeners. Close to 3.3 million adults are listening to Irish radio every single weekday, a record high in daily audience levels in recent years.  

 The JNLR report, covering the full year the period April ‘22 to March‘23 shows that Radio enjoys huge listenership with 91% of Irish adults and 87%of 15–34-year-olds listening to radio every week.

 The daily listenership levels are also hugely impressive with the daily audience growing by a further 48,000 with almost 3.3 million adults listening to radio every single weekday, a record high in daily audience levels in recent years. Listenership for 15–34-year-olds also increased with 69% of this age group listening every weekday, an increase of 12,000 listeners compared the previous research period (January– December ’22). Listening levels to local and regional radio continues to be very strong with almost 2.2 million adults listen to their local or regional station every single weekday.

There is a steady increase of listening through devices with 5.6% of all adult listening now through a smart speaker while listening via a mobile device accounts for 3.3%of all radio listening. This increases to 7.2% of all listening through a smart speaker and 8.6% through a mobile device for the younger 15 to 34 age cohort.

The ability to access content easily and the quality and popularity of Irish radio is shown by this JNLR release reporting that the average adult is listening to radio content for over 4.2 hours each day.

Ciaran Cunningham CEO Radiocentre Ireland said:

 “I am delighted to see radio continues to grow audience in Ireland and with 91% of adults tuning into radio every week, it is clear that radio listening is booming in Ireland and today’s figures are a great reminder that Irish radio is a central part o people’s lives. At a time when radio ratings in the U.S. among 18–49-year old's now exceed TV for the first time in U.S media history,

91%

of adults to radio listen every week

87%

of 15-34 year olds listen every week

79%

of adults listen to radio every weekday

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