Publicis Dublin captured the Grand Prix at the inaugural Irish Audio Awards, for their work with Virgin Media. They also won in the Consumer and Casting categories. Other winners on the night included OneCore Media, Boys + Girls, The Public House, RAYGUN, Event Junkies, Symphonic, WLR FM and Bauer Media Audio Ireland.
The awards event took the form of a radio show with Sean Moncrieff interviewing journalist Paul Howard, creative agency leaders including Deirdre Waldron, TBWA, Rory Hamilton, Boys and Girls and Alex Ingarfield from Droga5.
One of the international judges Sandra Bold from Wunderman Thompson said that she “witnessed great work both in the form of copy and innovative use of radio". Pearse McCaughey, chair of the judging panel said that “the consensus amongst the judges was that the average mean standard of entry was very high. The overall attention to detail in production has improved immensely. More care and thought seems to be going into casting the right voices, choosing the right music, and sound effects. He added that “It is obvious that we have the writing, vocal, and production talent in Ireland, yet we still have to realise the full creative potential of audio to emotionally engage. There is a need for more experimentation at the juncture between creativity and technology”.