The key findings from a new U.S. study by Amplifi Media shows that Video podcasting is dominantly consumed at home. However, as more consumers drive connected cars and can easily access podcast platforms, the percentage of consumers who said they listen to podcasts in the car has increased from 48% to 56%. In a blend of activities, “While exercising or walking” moves from 52% to 55%, while Audio podcast usage is also up “while using public transportation” and at work. Audio podcast consumption is becoming more active, while passive usage is becoming video’s domain. The study shows that video and audio consumption of podcasts complement each other. Intimate, one-to-one, spoken word audio is what made podcasts connect with people and will play a crucial role in its next era, alongside video.
You can download the full study by clicking the link below.
