Digital audio revenue for Irish radiobroadcasters grew by 29.8% to €2.1 million in Q1 2026, underlining continued momentum in online listening and multi-platform audio consumption. This figure reflects revenue generated by Irish radio operators only and excludes global audio platforms.
Total revenue for the sector reached €39.8million, remaining flat year-on-year. Spot advertising revenue (radio commercials) totalled €30.4 million, a decline of 2.5%.Meanwhile, branded content revenue — including sponsorships, partnerships and content solutions — increased by 4.3% to €7.3 million, highlighting growing demand for integrated and creative audio solutions.
Revenue from media agencies totalled €28.6million, flat for the period, while direct advertiser revenue reached €11.2million, up 0.1%.
Ciarán Cunningham, CEO of Radiocentre Ireland, said:
“Despite a challenging global economic backdrop, it is encouraging to see a resilient performance from the Irish radio sector in Q1. The standout story is the continued acceleration of digital audio revenue, reflecting strong growth in online listening and multi-platform consumption.
Radio content continues to deliver powerful audience reach, connecting with people wherever they are — whether on smart speakers, mobile, in-car or via FM at home.
At a time when brand safety and consumer trust are under increasing scrutiny across parts of the digital ecosystem, radio and digital audio stand apart. As regulated, accountable and trusted media, they provide a high-quality environment where brands can connect with audiences with confidence — reinforcing the enduring value of trusted media in a rapidly evolving landscape.”
