Radiocentre Ireland has partnered with the Marketing Institute of Ireland to present a morning masterclass on audio creativity, led by Ralph van Dijk, one of the world's leading authorities on effective audio advertising and sonic branding.
In an era of skippable formats, shrinking attention spans and algorithmically targeted everything, audio remains the one medium with low ad avoidance, broad reach and the emotional bandwidth to tell a story that actually stays with people. The problem isn’t the medium, it is the assumptions we bring to it.
This session strips those assumptions back and starts again, with fresh ears. This session will explore:
Ralph has spent more than three decades helping brands unlock the power of music, voice and sound. His expertise was recognised globally when he was selected as one of just twelve advertising leaders to serve as Jury President at the 60th Cannes Lions International Festival of Creativity.
Event Details
Date: 25 June 2026
Time: 8.30am – 10.30am
Venue: dentsu, Two Haddington Buildings, 20-38 Haddington Rd, D04 HE94
Click the button below to register.
